Watches Blog: Chronoswiss

Chronoswiss is a German watch manufacturer based in Karlsfeld. The company was founded by Gerd R. Lang in 1983 with the mission to make the most extraordinary mechanical timepieces. Prior to founding Chronoswiss, Lang had gained significant experience in manufacturing movements for other major brands.

Chronoswiss tries to stay exclusive by only producing about 7,000 watches per year. Though a German company, every component is produced in Switzerland and then the watches are hand-finished. While many of the movements used in Chronoswiss watches are based on the Enicar 165 movement, the Chronoswiss versions feature significant improvements, both technical and aesthetic. Although a relatively new brand, innovative timepieces have continued to earn Chronoswiss significant respect within both the horological industry, and among collectors. Founder Gerd Lang is well-known for his love of detail, and their highly detailed crowns, bezels, and casebands are some of Chronoswiss' distinguishing features. As a brand valued mostly by collectors, Chronoswiss watches generally sell at the low-end of their price range at auctions, representing what may be unique value in the collectors market.

With an eye to increasing its presence in the key North American market, the company recently (2009) restructured, and appointed Hartmut Kraft CEO of Chronoswiss North America.