Monday, September 19, 2011

Bedat & Co

Bedat & Co is a Swiss watch brand that specializes in feminine luxury timepieces. The company was founded in 1996 by Simone Bédat and her son Christian Bédat. Bedat & Co watches are sold on four continents.

Today, Bedat & Co is owned by LuxuryConcepts Timepieces, a Malaysian-based firm.

After more than 50 years of experience in the watch industry, Simone Bédat decided to create her own brand with her son, Christian, in 1996. Their first collection of timepieces, the N°3, N°7.Ref. 304 and Ref. 314 was presented in 1997 during BaselWorld.

In 2000, Gucci Group acquired 85% of Bedat & Co with Simone Bédat serving as the chairwoman while her son Christian remained the chief executive officer and a shareholder.

In 2006, Simone and Christian Bédat departed from the company making the Gucci Group the sole owner of Bedat & Co. Following their departure, the Bedat & Co's company worked with new designers.

In 2008, the Swiss watch brand launched its very first stand alone boutique in Kuala Lumpur, the opening of which was officiated by the Queen of Malaysia, Her Majesty Sultanah Nur Zahirah.

In 2009, Malaysia based company, LuxuryConcepts Timepieces announced their acquisition of Bedat & Co. In spite of this, the brand remains a 100% Swiss company with global distribution.

In 2010, Bedat & Co returned to the roots and worked again with the designer Dino Modolo for the last collection.

Bedat and Co No 8 Watch
Tribute to Femininity

Bedat Co Creates Precious Watches for Ladies

Bedat Co 883 Extravaganza Watch
Epitome of Femininity

 Bedat Co Presents New N 388 Watch

Bedat & Co's Ref. 384 watch